See the proof before you trust it.
Your Proof Ledger is the honest scorecard: three indices — how findable you are on Google, your on-site SEO health, and how often AI answers mention you — each charted against a sealed day-one baseline. Below is an example, then the dogfood story: we ran SALTAAI on our own site first.
The Proof Ledger shown is an illustrative example — your numbers start at your own sealed day-one baseline, and every move is charted against it. We show proof; we never promise rankings, traffic, or leads.
Three indices. One sealed baseline. Proof you can audit.
Each index is glossed in plain words, measured at day one, and charted against your own starting line — never a generic benchmark.
| What we measure | In plain words | Where it comes from | How honest it is |
|---|---|---|---|
| Google Findability (GFI) | How easily people find you on Google today | Your Search Console data | Closed-loop · your own data |
| SEO health | How well your site is built to be found and trusted | On-site checks + backlinks | Measured live · 62-check audit |
| AI Findability (AFI) | How often AI answers mention you when buyers ask | Repeated buyer-question checks | Confidence-banded estimate |
| Movement since day one | What actually changed after each fix shipped | Your sealed day-one baseline | Charted vs T0 · never inflated |
We ran it on ourselves first.
Before we ask for your trust, we proved it on saltaai.io. These are real, external lab checks of our own pages — official WebPageTest API runs against the live production site, 3 runs per URL from Dulles Chrome Cable, with the raw results, poll logs, and per-page summaries archived. Real numbers from our own dogfood, not a claim about yours.
| Page | Test ID | Response | Paint / Speed |
|---|---|---|---|
| Home | 260512_WiDc6X_CK | TTFB 242ms | FCP 1213ms · Speed Index 1241ms |
| Method | 260512_WiDc26_CM | TTFB 277ms | FCP 1153ms · Speed Index 1100ms |
| Verticals | 260512_ZiDcQC_FS | TTFB 178ms | FCP 1184ms · Speed Index 1205ms |
| AMS | 260512_ZiDc46_FV | TTFB 305ms | FCP 1137ms · Speed Index 1103ms |
| Proof | 260512_YiDcM6_F3 | TTFB 177ms | FCP 1064ms · Speed Index 1000ms |
| Request | 260512_ZiDcHJ_FZ | TTFB 249ms | FCP 1231ms · Speed Index 1313ms |
From the example to your own sealed baseline.
The same proof system that produced our dogfood evidence sets your day-one baseline, ships the fixes, and keeps charting your findability week after week.
01
Our SEO foundation, in the open
The public dogfood case study turns our own day-one baseline and fixes into a proof surface you can read.
02
Your findability, watched weekly
After the baseline, the loop keeps watching your Google and AI findability and charts each move against your starting line.
03
Choose how hands-off
Same proof-led outcome — you choose how hands-off you want to be, and how often the loop runs.
See your own Proof Ledger, on your own site.
Request your baseline and we'll set your sealed day-one starting line, then chart every move against it. No ranking guarantees, ever.