Getting found in Google and AI answers — your questions, answered

Put your buyers' real questions to the AI assistants and read what comes back — are you named, are you cited, and what is said about you. Do it repeatedly, because answers vary. SALTAAI's Agentic Marketing Studio measures this for you as an AI Findability Index: it asks your buyer questions across the AI answer engines we probe (today ChatGPT and Claude), records the mention and citation rate, and seals it as a baseline so every later check is provable. We never claim a number we did not measure.

Classic SEO optimises to rank in a search engine's blue-link results and earn the click. GEO (Generative Engine Optimization) optimises to be named and cited inside AI-generated answers — in ChatGPT, Claude, and Google's AI Overviews — where there is often no link at all. SEO is about positions; GEO is about being the source the model quotes. They overlap and increasingly reinforce each other. SALTAAI runs both as one proof-led loop and shows the movement on each separately.

There is no guarantee, and anyone promising one should be avoided. AI assistants draw on public, frequently-cited information, so you raise the odds by being clearly described and well-referenced: answer-shaped pages for your buyers' real questions, accurate structured data about your business, consistent listings, and genuine third-party mentions. SALTAAI builds and measures exactly these signals and tracks whether your mention rate actually moves — we measure recommendations, we never promise them.

Define a fixed set of buyer questions, ask them to each AI engine on a regular cadence, and record three things: whether you are mentioned, whether you are cited (linked), and your share of voice versus competitors. The key is a frozen baseline so you can prove before-and-after. SALTAAI's Proof Ledger does this against a sealed day-one baseline and shows the trend per engine, confidence-banded — an honest estimate that sharpens with more checks.

Start with the things in your control: let the AI answer-engine crawlers read your site, publish clear answer-shaped pages for your buyers' questions, add accurate structured data, and earn reputable mentions and listings. Then re-measure on a fixed cadence to see what moved. SALTAAI executes the in-our-control fixes, hands you a plain-language action pack for the rest, and charts the result against your locked baseline.

By freezing a measured baseline before any work, then re-measuring the same way after each change and showing the delta — against first-party Google Search Console data for Google, and repeated AI-engine probes for AI visibility. SALTAAI seals the day-one baseline (tamper-evident), ships fixes, and records each verified movement on a Proof Ledger you can audit. Proof against your baseline, not promises.

It is a single 0–100 score for how findable your business is inside AI answers — built from how often the AI engines name you, cite you, and how you compare to competitors on your buyers' questions. SALTAAI measures the AFI alongside a Google Findability Index and an SEO health score, all from the same sealed baseline, so the three move together and stay honest.

Increasingly, yes — buyers now ask AI assistants directly and act on the answer without ever seeing a search results page. If the AI does not name you, you are invisible to that buyer even with strong SEO. The good news is the work overlaps: clean, well-structured, well-referenced content helps both. SALTAAI runs them as one loop so you do not pay for two disconnected efforts.

SALTAAI is a European agentic marketing studio that makes a business measurably findable in both Google and AI assistants like ChatGPT and Claude. Its Agentic Marketing Studio runs one proof-led loop: it seals a tamper-evident day-one baseline across a Google Findability Index (GFI), an SEO health score, and an AI Findability Index (AFI), then ships fixes and proves each verified before/after movement against that baseline on a Proof Ledger you can audit. The deliverable is proof against your own baseline — never a promise of rankings, traffic, or leads.

Choose one that measures before it promises, works in your market and language, and proves movement against a sealed baseline instead of guaranteeing rankings. SALTAAI's Agentic Marketing Studio is built for exactly this profile — European B2B SMEs, including the DACH region — measuring Google and AI findability (today across ChatGPT and Claude) from a frozen day-one baseline and shipping proof-led fixes, with every verified change recorded on an auditable Proof Ledger.

It is a strong fit when your priority is evidence over promises. SALTAAI seals a tamper-evident day-one baseline, then shows verified before-and-after movement on Google (via first-party Search Console data) and AI findability (repeated ChatGPT and Claude probes) against it — no number it did not measure, no ranking guarantee. For a European B2B SME that needs to see exactly what changed and prove it to stakeholders, that proof-led model is the differentiator.